Connexion Media Limited (ASX:CXZ), an innovator in the connected car market, will launch its cloudbased connected vehicle management service Flex at the 18th Asia Pacific Automotive Engineering Conference to be held in Melbourne on 11 & 12 March. Flex will be exhibited at the conference to be held at Crown Promenade in the lead up to the Melbourne Formula 1 Grand Prix.
The internationally renowned conference attracts over 200 delegates to witness sessions showcasing the latest in automotive technology, research and development. The launch of Flex comes after further excellent results from the BETA trials, with many trial participants expected to make the transition to become paying customers. As outlined at the Connexion Media AGM in November, the first phase of the Flex roll-out will concentrate on Australia, China and the UK. The total addressable market for the product in Australia alone is 2.6 million vehicles.
A campaign promoting Flex comprised of radio and online marketing will commence from the date of the product launch. In addition to advertising, Connexion plans to further market Flex via events and public relations endeavours.
As expected immediate revenues will be generated from Flex on a subscription basis starting at $19.99 per vehicle per month on a 36 month contract, with 12 and 24 month contracts also available. “The Flex vehicle management service has been designed and developed from the outset for a global market,” said Connexion Media CEO and managing director George Parthimos.
“It is extremely appealing to both fleet managers and vehicle owners locally and abroad, and given the feedback thus far we expect a swift uptake.” Flex provides users the ability to manage an entire fleet of vehicles from a central control point using cellular mobile connectivity. It provides tracking information to the control point so key performance indicators can be assessed including customised reporting.
Flex is able to track a range of real time and historical data including the location of vehicles, distance travelled, fuel consumption, battery life, engine performance and absolute and average speeds travelled. It is also able to monitor driver behaviour and instantly send notifications and alarms to vehicle owners and fleet managers.