Greg Ross

March 4, 2021 in Thought Leadership by Greg Ross, Connected Vehicles Practice Lead, motormindz Four Ways Dealers can drive their business forward with Connected Car This article is the first in a four-part series exploring how Automotive Dealers can enhance their businesses and their customers’ experiences to drive revenue and loyalty. It has never been easy to …

December 17, 2020 in Thought Leadership by Greg Ross, Connected Vehicles Practice Lead, motormindz The Connected Car Revolution Moves Beyond Cars Connected car technology is becoming an established proposition.  Most new light duty cars and trucks built in 2020 and 2021 will have a built-in ability to connect and upload vehicle data and driver data, and download …

November 30, 2020 in Thought Leadership by Greg Ross, Connected Vehicles Practice Lead, motormindz Monetizing the Connected Car, Part 1 The Search for Data Monetization Begins at Home Ever since McKinsey and Company published its study, titled “Monetizing Car Data” in September of 2016, automotive OEM’s have been working to develop monetization opportunities from connected cars. Back then, …

November 16, 2020 in Thought Leadership by Greg Ross, Connected Vehicles Practice Lead, motormindz Lynk & Co is a new sub-branded line of cars, formed as a subsidiary company of China-based Geely Auto Group, and launching with a hero vehicle based closely on the Volvo XC40 SUV. The brand launched in China in 2018 using a traditional dealer-based distribution system, but Lynk & Co proposes to use an all new …

November 5, 2020 in Thought Leadership by Greg Ross, Connected Vehicles Practice Lead, motormindz Among all of the important decisions made on November 3, there was one in Massachusetts that may significantly affect auto dealers, manufacturers, independent repair shops and auto owners.  Question 1 on this year’s Massachusetts ballot expands existing “Right to Repair” laws in the Commonwealth …

October 27, 2020 in Thought Leadership by Greg Ross, Connected Vehicles Practice Lead, motormindz According to a recent Forbes article, GM and Taco Bell demonstrated that it is possible to bring the same kind of measurement to old-school broadcast radio that has become an expected part of advertising in the digital age.  In a recent test, GM paired anonymized …

Automatic is a great Connected Car service, but it is being shut down at the end of May, 2020. Can any Connected Car service based on aftermarket hardware reach large-scale adoption?

Ford’s annouonced partnership with Nationwide is incomplete. Key gaps should be addressed to reach more Ford and Lincoln customers.

More OEM’s Offering Subscriptions Over the past weeks, we have seen more announcements from OEM’s intending to become Transportation as a Service — TaaS — providers.  Nissan announced a subscription pilot called Switch.  And Hyundai announced a partnership with the startup Canoo.  Canoo intends to offer its vehicles only by subscription.  New Metrics for New …