Originally published in Dealer Marketing Magazine May 17, 2021 by Greg Ross. Most dealers have Courtesy Transportation, or CTP programs in place, with the support of their respective manufacturers. What dealers may not be aware of though, is that these programs are increasingly using Connected Car technology to track and manage the vehicles enrolled in them. Not …read more »
Connexion Non-Executive Director, Mr Gregory Ross, shares with us some of his insights below. These are also published on Mr Ross’ company site here.
May 7, 2021in Thought Leadership by Greg Ross, Connected Vehicles Practice Lead, motormindz Connected Car Data: Balancing Opportunity with Responsibility There is no shortage of opportunity for connected car data and commands, but every opportunity to create value can also be an opportunity for mayhem and abuse. As built-in connections become more widespread and more capable, …read more »
March 4, 2021 in Thought Leadership by Greg Ross, Connected Vehicles Practice Lead, motormindz Four Ways Dealers can drive their business forward with Connected Car This article is the first in a four-part series exploring how Automotive Dealers can enhance their businesses and their customers’ experiences to drive revenue and loyalty. It has never been easy to …read more »
December 17, 2020 in Thought Leadership by Greg Ross, Connected Vehicles Practice Lead, motormindz The Connected Car Revolution Moves Beyond Cars Connected car technology is becoming an established proposition. Most new light duty cars and trucks built in 2020 and 2021 will have a built-in ability to connect and upload vehicle data and driver data, and download …read more »
November 30, 2020 in Thought Leadership by Greg Ross, Connected Vehicles Practice Lead, motormindz Monetizing the Connected Car, Part 1 The Search for Data Monetization Begins at Home Ever since McKinsey and Company published its study, titled “Monetizing Car Data” in September of 2016, automotive OEM’s have been working to develop monetization opportunities from connected cars. Back then, …read more »